Research Contribution

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POWER BRAND

Awards & Recognition

Awarded ADMAA –Research Award 2015 for unrelenting efforts of Research Contribution.

Book

Panda,R(2013),’ Advertising Appeals-Cross Cultural’,in LAP publications: Germany.

Chapter Project

Role of consumer engagement and swarm intelligence in management of a brand at social media, by Rajshree Singh ,May ,2016.Managing Public Relations and Brand Image through Social Media.

Indexed in IGI Global.

http://www.igi-global.com/book/managing-public-relations-brand-image/145549#

Research Papers

Panda, R., and Kapoor, D. (2016), “Managing Loyalty through Brand Image, Judgement and Feelings for Lev-eraging Power Brands”, Management & Marketing.Challenges for the Knowledge Society, Vol. 11, No. 4, pp. 624-637. DOI: 10.1515/mmcks-2016-0020.
Link: https://www.degruyter.com/view/j/mmcks.2016.11.issue-4/issue-files/mmcks.2016.11.issue-4.xml

Rajshree Panda & Deepa Kapoor, (2017). "Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 59-74.

http://hrcak.srce.hr/index.php?show=connect-orcid&id_a=350172&hash=DCIvCg&lang=hr

Panda, R & Kapoor, D (2016), ‘Driving Power Brands via Permission Marketing .’ Apeejay-Journal of Man-agement Sciences and Technology,Vol 4,No 1. Indexed in Google Scholar
 
Panda,R & Kapoor D(2016),‘A study on Customer loyalty as a determinant for harnessing Power Brands’International Journal of Customer Relationship Marketing and Management (IJCRMM). Indexed in IGI

Panda,R(2014),’An empirical Study to analyse consumer decision making  and their purchase intensions towards products promoted via Internet Marketing’,Int J Collaborative Enterprise,Vol 4,No 4,pp 262-277.

Indexed in Inderscience

 Panda,R(2014),’ A study on factors creating consumer loyalty towards frugal innovation’, Apeejay-Journal of Management Sciences and Technology,Vol 2,No 4.

Panda ,R(2015),’An empirical study to effect of Samsung Online facebook campaign Smart-Bid on Consumer engagement for  Samsung Galaxy-Y’ Apeejay-Journal of Management Sciences and Technology,Vol 2,No 2.

Panda ,R(2015),’The Process through which Professional Couples Manage Career :In Pursuit of Work Life Balance’ Apeejay-Journal of Management Sciences and Technology,Vol 3,No 1.

Panda ,R(2015),’Acquisition the Johnson & Johnson Way- The Case of Depuy Synthes’ Amity Business Journal,Vol 4,No 2.

Panda ,R(2014),’An evaluation of Permission Marketing and the drivers of its response’ Asia Pacific Marketing Review,Vol 3,No 2,pp111-122.

Panda,R(2012),’Cross cultural workforce values and its effect on their Motivation towards Job satisfaction ‘

International Journal of Retail Marketing ,pp 83-87 .

Panda, R & Kapoor, D (2016), ‘Driving Power Brands via Permission Marketing.’ Apeejay-Journal of Management Sciences and Technology,Vol 4,No 1.

Jain, G& Singh R(2016),’ Consumer product preferences of organizations that use cause-related marketing – taking the less travelled road’ International Journal of Business Competition and Growth.

Indexed in Inderscience

Panda,R & Kapoor D(2016),‘A study on Customer loyalty as a determinant for harnessing Power Brands’International Journal of Customer Relationship Marketing and Management (IJCRMM)Vol 7 issue 3. Indexed in IGI

https://www.igi-global.com/article/a-study-on-customer-loyalty-as-a-determinant-for-harnessing-power-brands/159111